Helping organizations, philanthropic leaders, and small businesses envision branding and communications collateral in support of their mission and fundraising goals.
When you work with Luminary Point Creative
Fundraisers
get the tools they need to clearly make the case for support, with confidence they can grow the relationship throughout the donor cycle.
Donor Relations Shops
have a roadmap to successful donor engagement with consistent branding, tracking insight, and stewardship.
Leadership
can communicate fundraising goals clearly, in turn giving donors confidence in their organization.
leadership teams struggle to balance maintaining funder relationships now, with mapping communications strategies to grow with their goals for the future.
In the day-to-day this may look like:​​
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No time to create concise and impactful messaging aligning with the fundraising goals.​
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Lack of brand cohesion from one piece of collateral to another.
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In need of a plan that maps out communications strategies for funders of varying giving levels over the life of the campaign.
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An interest to do something more creative but lacks the time or writing acumen to produce unique collateral customized for different audiences.
We can help you navigate the road to successful donor communications and stewardship by:​
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Assessing your current communications and engagement strategy to understand what is working and what needs a refresh.
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Creating a plan that aligns with your communications goals.
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Helping you impliment that plan, indentifying becnhmarks as proof of concept along the way.​
Communications & Design
Editing
Supporting fundraisers in defining the vision and mission of campaign messaging and brand expression through persuasive communications and graphics. Advising leaders in the look and feel of their brand and providing collateral to support their donor base.​
Assisting organizations and leaders in editing content for impact and consistency, proofing text to ensure brand and grammar are aligned with organizational messaging and voice, ensuring collateral can be distilled for use in all communications platforms.
Consulting - Website & CRM Management Best Practices
Customized Outreach
Consulting on website design and managment in look and messaging, CRM best practices for recording moves managment, and funder research and profile creation in support of campaign objectives.
Providing customized engagement plans for funder communications and stewardship opportunities so organizational leaders can focus on relationship building with a toolkit built for success.
Kerri M. Stancil, MPA
Founder & Chief Creative
BA, Rhode Island College
MA, George Mason University
After thirteen years in the nonprofit fundraising sector, on the donor relations and stewardship side of the house, Kerri understands and is deeply committed to enriching the donor experience through strategic communications and engagement tools. She found her sweet spot at the intersection of showing funders the impact of their support, and engaging them at new and innovative levels through their shared work.
Kerri is an active member of the Association of Donor Relations Professionals (ADRP) group, where she meets and learns from international collegues in the field. When she is not working, you will find Kerri spending time with family, most often times in the great outdoors.
